NATURAL
Many brands claim they are “natural”. However this is often not the case when the label is closely analyzed.

NO ADDITIVES, PRESERVATIVE OR COLOUR
Many RTD tea brands use chemicals in the process of manufacture of RTD tea. This can happen mainly in the primary stages of manufacture where chemicals are used to break down insoluble tea solids & add back into the process. Preservatives are often used.

MADE FROM REAL TEA
Many brands use powdered tea extract or concentrate manufactured from low grade tea (or even waste tea). Those that claim that they make their products with ‘freshly brewed tea’ refer to dried tea many months after harvesting.

HIGHER IN ANTIOXIDANTS
Many iced tea brands claim a high level of antioxidants. However industry studies show they actually have lower antioxidant levels than the same volume of freshly brewed tea. Many add antioxidants during bottling.

LOW SWEETNESS
Many comment that their brands are healthier, but independent studies have shown that whilst the health platform is used, this is in comparison to soft drinks - they do not have significantly lower levels of sweetness compared to traditional Cola options. And taste profiles mimic soft drinks.