NATURAL
Many brands claim they are “natural”.
However this is often not the case when the label is closely
analyzed.
NO ADDITIVES, PRESERVATIVE OR
COLOUR
Many RTD tea brands use chemicals in the
process of manufacture of RTD tea. This can happen mainly in the
primary stages of manufacture where chemicals are used to break
down insoluble tea solids & add back into the process.
Preservatives are often used.
MADE FROM REAL TEA
Many brands use powdered tea extract or
concentrate manufactured from low grade tea (or even waste tea).
Those that claim that they make their products with ‘freshly
brewed tea’ refer to dried tea many months after harvesting.
HIGHER IN ANTIOXIDANTS
Many iced tea brands claim a high level of
antioxidants. However industry studies show they actually have
lower antioxidant levels than the same volume of freshly brewed
tea. Many add antioxidants during bottling.
LOW SWEETNESS
Many comment that their brands are
healthier, but independent studies have shown that whilst the
health platform is used, this is in comparison to soft drinks -
they do not have significantly lower levels of sweetness
compared to traditional Cola options. And taste profiles mimic
soft drinks. |